The Soundtrack Project: A Tangible Birthplace from Memphis Chamber on Vimeo.

Video: The taste of beer has a lot to do with the purity of a region’s water. In west Tennessee, it flows from the Memphis Sands Aquifer right into Chuck Skypeck’s downtown brewery. Skypeck knows that the success of his business is tied to the continued health of the surrounding wetlands, so he donates a portion of his proceeds to ensure the aquifer’s survival. The best place to enjoy a Ghost River beer, he says, is right on the river itself.

“A Tangible Birthplace” won multiple ADDY Awards and was deemed by a craft brewery association as one of the year’s best videos about their industry.

Project background: The Soundtrack Project is an eight-part multimedia project I created to team symphony composers with local business owners in Memphis, Tennessee. The idea was to fashion unique vernacular scores for each video by allowing the composer to engage with each subject and experience aspects of their industry firsthand. The videos were housed at memphischamber.com/soundtrack, adpated for a half-hour PBS special, and played with live accompaniment at a special Memphis Symphony Orchestra concert.

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